Dashboard Overview

Track performance, monitor campaigns, and uncover insights to optimize your marketing strategy.

Completed On Time

93%

+24%

483 of 521 campaigns completed on schedule

Completed Late

7%

-18%

36 of 521 campaigns completed behind schedule

Undefined Deadlines

0%

-9%

2 of 521 campaigns have no defined deadline

Campaign Performance SLA Report

Monitor how effectively campaigns are meeting deadlines and Service Level Agreements (SLA).

Performance Trends

Showing consistent improvement in campaign delivery times

Recent Transactions

Name	Transaction ID	Date	Amount	Status
Jane Smith	#TX987YYZ654LMN	02 Sept, 2024	20.00	Pending
Robert Johnson	#TXN65FRT321OVB	10 Oct, 2024	$30.00	Failed

Budget Progress

+14%

Optimize again to get your best score

Budget Optimization

Strategic planning for Q4

Team Collaboration

Team Meeting

Strategy session for upcoming campaigns

Quick Actions

Campaigns

Manage and track all your marketing campaigns in one place.

Active Campaigns

24

4 campaigns launching this week

Completed

156

YTD

32% increase from last year

Avg. Conversion

3.2%

+0.8%

Industry average: 2.4%

Total Budget

.2M

68% used

$384K remaining for Q4

Campaign Performance

Track key metrics across all active marketing campaigns.

Impressions

2.4M

+18% vs last month

Clicks

86.5K

+12% vs last month

Conversions

3,216

+24% vs last month

Active Campaigns

Campaign Name	Status	Budget	Performance
Summer Sale Promotion Ends in 12 days	Active	$24,500 68% spent	82%
Product Launch - XYZ Pro Ends in 28 days	Active	$42,000 32% spent	76%
Q4 Email Newsletter Ends in 5 days	Pending	$8,750 0% spent	45%

Showing 3 of 24 campaigns

Campaign Insights

Best Performing Channel

Social Media

Highest ROI Campaign

Summer Sale

Avg. Cost per Conversion

2.48

Top Performing Region

West Coast

Upcoming Launches

OCT 15

Holiday Season Campaign

Budget: $35,000 • Duration: 45 days

Ready to launch

NOV 02

Black Friday Special

Budget: $28,500 • Duration: 10 days

Pending approval

NOV 18

Product Launch - ABC Mini

Budget: $42,000 • Duration: 30 days

Creative assets needed

Marketing Strategy

Optimize social media campaigns

Increase email newsletter frequency

Develop influencer marketing plan

Revise PPC bidding strategy

Audience Insights

Understand your audience demographics, behavior, and engagement patterns.

Audience Demographics

Breakdown of your audience by age, gender, location, and interests.

Age & Gender Distribution

Primary Age Group

25-34 years (42%)

Gender Ratio

58% Female, 42% Male

Geographic Distribution

Top Region

West Coast (38%)

International

22% of total audience

Interest Categories

68%

Technology

54%

Travel

49%

Fitness

42%

Food

38%

Fashion

31%

Finance

Engagement Metrics

How your audience interacts with your content across channels.

Avg. Session Duration

+12%

4:32

vs. 4:03 last period

Pages per Session

+8%

3.8

vs. 3.5 last period

Bounce Rate

-5%

32%

vs. 37% last period

Conversion Rate

+2.1%

4.8%

vs. 2.7% last period

Audience Segments

High-Value Customers

Spent over $500 in last 90 days

12,458

18%

New Subscribers

Joined in last 30 days

8,742

12%

Cart Abandoners

Left items in cart in last 14 days

21,356

31%

Inactive Users

No activity in 60+ days

27,891

39%

Key Insights

Mobile Traffic Increasing

Mobile sessions up 24% compared to last quarter. Consider optimizing mobile checkout flow.

Email Engagement Peak Time

Highest open rates occur between 7-9 AM on Tuesdays and Thursdays.

Cart Abandonment Opportunity

31% of users abandon carts at shipping cost page. Consider free shipping threshold.

Content Engagement

How-to guides and video tutorials receive 3x more engagement than product descriptions.

Recommended Actions

Create re-engagement campaign for inactive users

Optimize mobile checkout experience

Implement cart abandonment email sequence

Create more video tutorial content

Adjust email send times to 7-9 AM on Tuesdays/Thursdays

Performance Metrics

Track and analyze key performance indicators across all marketing channels.

Total Impressions

4.2M

+12.4%

78% of quarterly target

Click-Through Rate

3.8%

+0.6%

95% of quarterly target

Conversion Rate

2.4%

-0.2%

60% of quarterly target

Cost per Acquisition

$24.8

-$3.2

85% of quarterly target

Performance Trends

Track key metrics over time to identify patterns and opportunities.

Impressions

+18%

vs. last period

Clicks

+12%

vs. last period

Conversions

-3%

vs. last period

Revenue

+8%

vs. last period

Channel Performance

Channel	Impressions	CTR	Conversion	CPA	ROI
Social Media	1.2M	4.2% +0.8%	2.8% +0.3%	8.50 -$2.30	3.2x +0.4x
Video Ads	850K	3.8% +0.5%	1.9% -0.2%	$22.40 + .80	2.8x -0.3x
Email Marketing	1.5M	3.2% +0.1%	3.5% +0.7%	2.80 -$3.40	4.6x +0.8x
Search Ads	650K	5.4% +1.2%	2.2% +0.0%	$28.60 + .20	2.4x -0.2x

Performance Breakdown

Desktop

62%

Mobile

28%

Tablet

10%

Goal Tracking

Increase Conversion Rate

Target: 3.5% by Q4

In Progress

68%

Reduce CPA

Target: $20 by Q4

On Track

82%

Grow Email List

Target: 50K subscribers by Q4

At Risk

42%

Performance Insights

Email outperforming other channels

4.6x ROI is 28% higher than average. Consider increasing budget allocation.

Video ad conversion declining

Conversion rate dropped 0.2%. Review creative assets and targeting.

Mobile performance opportunity

Mobile traffic growing but conversion lags. Optimize mobile experience.

Content & Ads

Analyze content performance and optimize your advertising strategy.

Content Performance

Track engagement metrics across all content types.

Page Views

+18%

248K

vs. 210K last period

Avg. Time on Page

+12%

2:45

vs. 2:27 last period

Social Shares

+24%

12.4K

vs. 10K last period

Conversions

+3%

3.2K

vs. 3.1K last period

Content	Type	Views	Engagement	Conversions
10 Ways to Boost Your Marketing ROI Published: Oct 12, 2023	Blog Post	24,582	92%	486
Product Demo: XYZ Pro Features Published: Nov 5, 2023	Video	18,947	88%	642
2024 Marketing Trends Guide Published: Dec 18, 2023	Whitepaper	12,354	76%	824

Ad Performance

Impressions

1.8M

+12%

Click-Through Rate

3.2%

+0.5%

Cost per Click

$0.68

-$0.12

Conversion Rate

2.4%

+0.1%

Upcoming Content

DEC 15

Holiday Marketing Guide

Blog Post • Assigned to: Sarah K.

In progress

DEC 22

Year in Review Video

Video • Assigned to: Mike T.

Ready for review

JAN 05

2024 Strategy Webinar

Webinar • Assigned to: Team

Planning phase

Content Insights

Video content driving highest engagement

Videos have 2.3x higher engagement than other content types.

Blog post conversion declining

Blog post conversion rates down 8% this quarter. Review CTAs.

How-to guides performing well

Instructional content has 42% higher time on page.

SEO & Traffic

Monitor search performance, analyze traffic sources, and optimize your website.

Organic Traffic

42.8K

+18.4%

vs. 36.2K last period

Keyword Rankings

186

+24

Top 10 positions: 42 keywords

Avg. Position

14.2

-2.8

Improved from 17.0 last period

Backlinks

1,248

+86

Domain Authority: 48/100

Traffic Analysis

Track website traffic sources and user behavior.

Organic

62%

+8% vs. last period

Direct

18%

+2% vs. last period

Referral

12%

-3% vs. last period

Social

+0% vs. last period

Top Keywords

Keyword	Position	Monthly Searches	Traffic
digital marketing dashboard	#3 +2	5,400	1,248
marketing analytics tools	#5 +3	8,200	986
campaign performance tracking	#8 -1	3,800	742
social media ROI	#12 +6	4,600	524
marketing automation platform	#15 -4	7,200	386

Showing 5 of 186 keywords

Page Performance

Page Speed (Mobile)

68/100

Page Speed (Desktop)

92/100

Core Web Vitals

Passed

Mobile Usability

96/100

Backlink Analysis

techcrunch.com

DA: 94

12 backlinks • Last seen: 2 days ago

forbes.com

DA: 92

8 backlinks • Last seen: 5 days ago

marketingweek.com

DA: 78

15 backlinks • Last seen: 1 day ago

SEO Recommendations

Optimize mobile page speed

Mobile speed score (68/100) needs improvement. Compress images and enable browser caching.

Improve meta descriptions

12 pages have duplicate or missing meta descriptions. Update for better CTR.

Target long-tail keywords

Opportunity to rank for "marketing automation for small business" (3,200 monthly searches).

Build quality backlinks

Outreach to 15 industry publications identified for potential link building.

Keyword Opportunities

Discover new keyword opportunities to improve your search rankings and drive more organic traffic.

Keyword	Search Volume	Difficulty	CPC	Actions
marketing automation for small business	3,200	42	$4.80

Reports

Generate, schedule, and manage comprehensive marketing reports.

Report Templates

Executive Summary

High-level overview of key metrics and performance indicators.

Last used: 2 days ago

Campaign Performance

Detailed analysis of campaign metrics, ROI, and conversions.

Last used: 1 week ago

SEO & Traffic Analysis

Comprehensive overview of organic traffic, rankings, and SEO performance.

Last used: 3 days ago

Social Media Report

Engagement metrics, audience growth, and content performance across platforms.

Last used: 5 days ago

Audience Insights

Demographic data, behavior patterns, and audience segmentation analysis.

Last used: 2 weeks ago

Custom Report

Build a custom report with your selected metrics and dimensions.

Last used: Never

Recent Reports

Report Name	Type	Created	Status
Q4 Marketing Performance	Executive Summary	Dec 28, 2023	Completed
Holiday Campaign Analysis	Campaign Performance	Jan 05, 2024	Completed
SEO Performance Q1 2024	SEO & Traffic	Jan 12, 2024	In Progress
Social Media Quarterly Review	Social Media	Jan 15, 2024	Scheduled

Showing 4 of 24 reports

Report Overview

January 2024

Total Reports

Completed

In Progress

Scheduled

Scheduled Reports

JAN 15

Social Media Quarterly Review

Automated • Recipients: Marketing Team

Scheduled

JAN 31

Monthly Performance Report

Automated • Recipients: Executive Team

Scheduled

FEB 15

Content Performance Analysis

Automated • Recipients: Content Team

Scheduled

Report Settings

Default Report Format

Report Access Control

Email Notifications

Data Retention

Settings

Configuration

Account Settings

Manage your account information and preferences.

Recommended dimensions: 256x256px. Maximum file size: 2MB.

First Name

Last Name

Email Address

Company

Timezone

Security Settings

Manage your password and account security preferences.

Change Password

Two-Factor Authentication

Add an extra layer of security to your account by enabling two-factor authentication.

Two-factor authentication

Protect your account with an additional security layer

Sessions

Manage your active sessions and sign out from other devices.

Current Session

MacBook Pro • San Francisco, CA • Last active: Just now

Active

iPhone 13

iOS 15 • New York, NY • Last active: 2 hours ago

Windows PC

Chrome • Boston, MA • Last active: Yesterday

Notification Settings

Manage how and when you receive notifications.

Email Notifications

Marketing updates

Receive emails about new features and special offers

Account activity

Get important notifications about your account

Weekly reports

Receive weekly performance reports

Push Notifications

New comments

When someone comments on your posts

Mentions

When someone mentions you

New followers

When someone follows your account

Need Help Configuring Your Account?

Our support team is available 24/7 to assist you with any questions or issues.

View Documentation

Dashboard Overview

93%

7%

0%

Campaign Performance SLA Report

Recent Transactions

Budget Progress

Team Collaboration

Quick Actions

Campaigns

24

156

3.2%

.2M

Campaign Performance

Active Campaigns

Campaign Insights

Upcoming Launches

Holiday Season Campaign

Black Friday Special

Product Launch - ABC Mini

Marketing Strategy

Audience Insights

Audience Demographics

Age & Gender Distribution

Geographic Distribution

Interest Categories

Engagement Metrics

Audience Segments

High-Value Customers

New Subscribers

Cart Abandoners

Inactive Users

Key Insights

Mobile Traffic Increasing

Email Engagement Peak Time

Cart Abandonment Opportunity

Content Engagement

Recommended Actions

Performance Metrics

4.2M

3.8%

2.4%

$24.8

Performance Trends

Channel Performance

Performance Breakdown

Goal Tracking

Increase Conversion Rate

Reduce CPA

Grow Email List

Performance Insights

Email outperforming other channels

Video ad conversion declining

Mobile performance opportunity

Content & Ads

Content Performance

Top Performing Content

Ad Performance

Upcoming Content

Holiday Marketing Guide

Year in Review Video

2024 Strategy Webinar

Content Insights

Video content driving highest engagement

Blog post conversion declining

How-to guides performing well

SEO & Traffic

42.8K

186

14.2

1,248

Traffic Analysis

Top Keywords

Page Performance

Backlink Analysis

techcrunch.com

forbes.com

marketingweek.com

SEO Recommendations